This year for Porsche Formula-E team is all about what matters. It is about winning, thriving and taking ourselves seriously.

We make all these things matter when we are on the race track. This rebranding take inspiration from the race track, the speed, the sense of movement, and the dynamic power that our drivers bring to every single lap. This comes to life through the use of lines. Lines in our fonts as well as in our design elements. These lines represent the track, our speed and our movement towards a new approach.

Role: Art direction / Design

Agency: BBDO Group Germany