OOHA

OOHA is an unknown challenger soda launching in Thailand.

So how do you make noise about a brand amongst Gen Z when they’ve never heard of it or care about it? OOOOOOHAAAAAAAA!

This series of short films feature in no particular order: thirsty monkeys, owl cowboys, pink ninjas and salty tennis champs,

all going OOOOOOHAAAAA and turning the brand into an earworm. An endless meme. A catchy song stuck in your head.

Role: Concept / Art Direction / Copywriting

Agency: Ogilvy Singapore

Recognition: 

Clio – Silver (Audio / Sonic Branding)

The One Show – Merit (Social Video)

Effies – 2 Bronzes (New Product, Youth Marketing)