OOHA is an unknown challenger soda launching in Thailand. Every sip an explosion of 2 flavours, but how do you make noise about a brand amongst Gen Z when they’ve never heard of it or care about it? OOOOOOHAAAAAAAA! This series of short films feature in no particular order: thirsty monkeys, owl cowboys, pink ninjas and salty tennis champs, all going OOOOOOHAAAAA and turning it into an earworm. An endless meme. A catchy song stuck in your head. Turn the sound on and OOOOOOOOOOHAAA!

Role: Concept / Art Direction / Copywriting

Agency: Ogilvy Singapore


Clio – Silver (Audio / Sonic Branding)

The One Show – Merit (Social Video)

Effie – 2 Finalists