SPRITE – HEAT HAPPENS. STAY COOL.

In a world that’s more heated than ever, Sprite is offering a light-hearted reminder to stay cool in every situation.

This global campaign invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying,

moments that are part of the fabric of daily life.

Role: Copywriting / Art Direction

Agency: Ogilvy / WPP Open X