SPRITE – HEAT HAPPENS. STAY COOL.
In a world that’s more heated than ever, Sprite is offering a light-hearted reminder to stay cool in every situation.
This global campaign invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying,
moments that are part of the fabric of daily life.
Role: Copywriting / Art Direction
Agency: Ogilvy / WPP Open X