Tradus.com is an online marketplace for heavy machinery like trucks, tractors or dumpsters. They asked us to do a campaign to make people search for these vehicles on their website. So we created the Heavy search bars by adding a little twist (actually a really big one) to the traditional online search bars.
The campaign went so well that the client even changed the normal search bar from their website to our heavy one.
Role: Concept / Copywriting / Art direction
Agency: BBDO Group Germany
Recognition: Best Print of the Week – Best Ads On TV