Consumers are well aware of the danger of the sun for their skin, but only 14% of them know that the sun is also dangerous at sunrise and sunset.
Together with Vaseline, we created a campaign to inform everyone about the need to wear sunscreen in the early morning and evening hours.
A series of print ads, real time billboards and social reminders that turn sunsets and sunrises into the universal warning sign: the exclamation point.
Role: Concept / Art Direction / Copywriting
Agency: Ogilvy Singapore
Recognitions: D&AD Wood Pencil – Direct / Press & Outdoor
Cannes Lions Shortlist – Print & Publishing