COLGATE- A MILLION LOGOS
2 in 5 people feel ashamed of their smiles.
How can Colgate change that? By changing its iconic logo to celebrate every smile in the world. Even the ones that society says aren’t perfect.
Role: Concept / Art Direction / Copywriting
Agency: Ogilvy Asia
Recognition:
D&AD – 2 Wood Pencils and 3 Shortlists (Direct, Digital and Social, Integrated, Graphic Design, PR)
Cannes Lions – 4 Shortlists (Social Influencer, Brand Experience and Activation, Health)
Clio – 1 Bronze (Direct), Shortlist (PR)
Spikes Asia – 1 Silver (Design), 1 Bronze (PR), 1 Bronze (Activation), 3 shortlists
The One Show – 3 Merits (Direct, PR, Creative Technology)
PR Awards Asia- 1 Gold (Diversity & Inclusion)
Global Influencer Awards – 1 Gold (Brand Partnership)