2 in 5 people feel ashamed of their smiles.

How can Colgate change that? By changing its iconic logo to celebrate every smile in the world. Even the ones that society says aren’t perfect.

Role: Concept / Art Direction / Copywriting

Agency: Ogilvy Asia


D&AD – 2 Wood Pencils and 3 Shortlists (Direct, Digital and Social, Integrated, Graphic Design, PR)

Cannes Lions – 4 Shortlists (Social Influencer, Brand Experience and Activation, Health)

Clio – 1 Bronze (Direct), Shortlist (PR)

Spikes Asia –  1 Silver (Design), 1 Bronze (PR), 1 Bronze (Activation), 3 shortlists

The One Show – 3 Merits (Direct, PR, Creative Technology)

PR Awards Asia- 1 Gold (Diversity & Inclusion)

Global Influencer Awards – 1 Gold (Brand Partnership)