COLGATE- A MILLION LOGOS

Every year, millions of people suffer from smile shame.

How can Colgate encourage everyone to free their smiles? By using its iconic logo to celebrate every smile in the world. Even the ones that society says aren’t perfect.

Role: Concept / Art Direction / Copywriting

Agency: Ogilvy Asia/ CP@WPP

Recognition: 

Clio – 1 Bronze (Direct), Shortlist (PR)

Spikes Asia –  1 Silver (Design), 1 Bronze (PR), 1 Bronze (Activation), 3 shortlists