JoyClub is a dating social network that stands for sexual development and freedom.
A place where like-minded users can express their desires no matter their gender, sexual orientation, or fetishes. To launch their platform in Spain, JoyClub partnered with VICE and asked their users to share their most private and wild sexts. The real stories were animated and turned into a 4 episode content series featured in VICE. By giving a glimpse of people's private lives JoyClub normalize different kinds of kinks and showed sex-curious minds, a safe space to meet others who think alike.
Agency: BBDO Group Germany
Illustrations and animation: Bàrbara Alca