The new LIDL promotion has so many prizes that winning them will be… just totally normal.

Role: Concept/ Copywriting/ Art direction

Agency: O Escritório


ENG Translation:

SUPER: Someone winning a car.

SUPER: Someone winning a car at LIDL.

Husband: Oh, look… we just won a car.

Wife: Nice.

V.O: With thousands of prizes a day, the excitement goes away.