WINNING A CAR
The new LIDL promotion has so many prizes that winning them will be… just totally normal.
Role: Concept/ Copywriting/ Art direction
Agency: O Escritório
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ENG Translation:
SUPER: Someone winning a car.
SUPER: Someone winning a car at LIDL.
Husband: Oh, look… we just won a car.
Wife: Nice.
V.O: With thousands of prizes a day, the excitement goes away.