SPRITE AND SPICY – HURTS REAL GOOD

We would be lying to ourselves if we said Sprite cooled down a spicy tongue. It's actually the complete opposite – and some crazy folks love that fiery feeling.

It's like getting a hug, from a Sumo wrestler.

Walking barefoot on hot sand.

Pushing a bruise just to feel it. Getting a tattoo or cracking your neck.

It's hot and cold.

It's pain and pleasure at the same time.

It Hurts Real Good.

Role: Concept / Copywriting

Agency: Ogilvy Singapore